December 2011

Grow your business by turning your customers into believers

Dr Ian Brooks, best-selling author, keynote speaker and Peak Performance partner has launched his new book “Believers” which incorporates 55 columns he has written on Customer Excellence for NZ Business magazine over the past five years.

“The best way to grow a business is to turn customers into ‘believers’ as they buy more, they are loyal and they are great advocates,” said Brooks.

“What I like about the book is that it’s an easy read, ideal ‘in-flight entertainment’ or for those few minutes you sometimes have on the train or in between meetings. Its two page articles cut to the chase with practical tips and lessons to be learned about how you can turn customers into believers. In true Brooks style they are provocative and challenging,” said Linley Watson, managing director or Peak Performance International.

Dr Ian Brooks is one of Australasia’s leading experts on business management and customer care. He is a former clinical psychologist with more than 35 years business management experience. Ian has consulted to public and private organisations in every sector in Australasia and North America and he has written 16 books on business management, many of them bestsellers.

Peak Performance has partnered with Ian Brooks since 2000 and are the only organisation endorsed to develop and deliver training based on his vast array of intellectual property. Find out more