Beat the Cookie Cutter Approach - the advantages of small business vs big business

Check out "Beat the Cookie Cutter Approach" in May’s edition of Acuity Magazine – Australia and New Zealand’s business magazine of the year.

cookie cutter

The article highlights advantages that small businesses claim over big businesses when it comes to their people and their customers. My contribution on P44 tries to balance the equation by outlining some of the ways that senior executives in larger organisations are working to counter many of these advantages through more flexible work, professional development and community involvement.
“Whatever the size of the organisation, business comes down to people interacting with people and small business does not have the monopoly on great people.”

What are your thoughts on the advantages small businesses offer their people and customers over big businesses and vice-versa?


Posted: Friday 29 April 2016

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